Executive summary

Summarize the key highlights of your business so far, strategies going forward and next steps.

🌏 Where we play

Market landscape and competitors

Summarize the state of the market. Identify your key competitors and their strengths and weaknesses.

Competitors Strengths Weaknesses Threats
Competitor 1 e.g., Competitor 1 has strong established relationships with large customers e.g., Competitor 1 has limited geographic footprint e.g., It will be easy for Competitor 1 to develop similar product to ours and market to their existing customers

🎯 Target audience

Market, message & mediums (The 3Ms of marketing)

🎯 Market (audience/persona)

TAM, personas, etc.

✍️ Message (offers)

Ex: 30-day free trial

📊 Medium (channels)

Facebook

TikTok

SEO

Affiliate

🏆 How we win

Vision

A vision statement is the anchor point of any strategic plan. It outlines what an organization would like to ultimately achieve and provides purpose.

Strategies

List 3-5 strategies for how you'll navigate the competitive landscape and serve your target audience.

  1. e.g., Focus on driving growth in the small business segment

Differentiation

Outline your unique and sustainable long-term strategy for differentiating yourself relative to your competitors.

🚀 How we execute